4/22/2023 0 Comments Pinterest advertising strategy![]() ![]() When I suggested Pinterest at the last company I worked for – because the competition was all over it – I was accused of “knee jerk reactions”. Pinterest is often treated as a mere afterthought or even outlandish idea. Other than that you work for free for them. To make Instagram work for you you have to pay influencers or invest a lot into content creation and social media management. Thus often the original context is lost and credits aren’t always given. You have to download images manually – which Instagram discourages technically so you have to use workarounds – and then post them manually as yours. It’s not possible without a lot of hassle. Instagram is rather useless when it comes to traffic or even viral reach.Ĭontent can’t spread virally because you can’t reshare it. “Let’s join Instagram because everybody is there already and create high quality content on a regular basis to get followers and likes.” Yet ![]() ![]() So the content strategy in one sentence goes something like this: Most businesses still rather waste time on Instagram because it’s the place to be according to the media hype. How is that possible? Other people shared images from my blog and I got significant traffic. Indeed I was popular on Pinterest even before I joined the image sharing site. You don’t need many years to get traction on the site though! I have been using Pinterest regularly since 2012 and by now (2021) I reach roughly 2 million viewers per month. Pinterest – which is more than an image bookmarking service – it’s a visual social search engine by now – was the clear winner of the social distancing era and its active audience is now as big as TikToks. Why? Its share price grew by 270% on the stock market in 2020. Pinterest has been in the news at the beginning of 2021.
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